TER Tecno Elettrica Ravasi srl was established in Olgiate Molgora (Lecco), in 1962, the brainchild of its founder, Sergio Blasi, who saw the possibility of successfully entering the field of switches and controls for industrial hoisting machines.Growth was fast from the start, favoured by the phase of industrialization under way in Italy. From the early 70s, TER started a process of internationalization, with the first export sales to the Spanish market.TER's gradual expansion in various markets around the world was combined with increasing diversification of its product range linked to the search for new business sectors, including, already in the mid 80s, the wind energy industry.Over the years, TER focused its strategy on the creation of innovative, reliable products that could anticipate demands from the market. To this end, it started combining mechanical technology with electronics in some of its products.In 1987, TER set up an in-house lab for product testing and in 1993 it was the first Italian company to obtain the ISO 9001 certification from the Dutch certification company KEMA. New headquarters opened in Calco (Lecco) in 2007. At the beginning of 2018 TER's Quality Management System is updated according to the new UNI ISO 9001: 2015 standard.In 2021 TER has been certified UNI EN ISO 14001: 2015, as a result of its continuous attention to the environment and environmental sustainability.The last three years have focused in particular on the development and launch on the market of various new products, in which electronics plays an increasingly important role.In 2022 TER celebrates its first sixty years of industrial history, looking at the future in continuous anticipation of new market challenges.TER's aim is to simplify the control of the machines equipped with its devices, designing reliable, ergonomic and intuitive safety products, capable of predicting the demands of the market and becoming the industry benchmark.At the basis of this company mission is the will to establish a connection between market and company, by giving an increasingly central role to the sales department, seen as a continuous relationship between TER and its customers.TER exports to 88 countries around the world and manages its customers through a network of agents and 19 distributors.Commercial relations with customers are supported by a well-structured back office and by the wealth of technical and sales documentation available through the company's website, which also includes a new e-commerce area. Over the last year TER has introduced the new and easier domain ter.it, which can be used both for website and e-mail boxes.Since 2012, orders have been managed by means of configurators, also accessible through the web, created to enable TER's back office staff to choose the product options requested by the customers and to summarize them in an item code preventing the entry of incongruent or infeasible features.TER products are the result of capacity for innovation, experience and application of technological expertise. Over the years, the company has stood up to competitors by researching new solutions, new materials and shapes, developing new skills and finding new applications for its products.The quality standard of TER products stems from a thorough knowledge of the materials used and from a constant attention to technical, construction, performance, quality and ergonomic aspects.TER has gained extensive expertise in the area of plastic moulding and associated processes, thanks to the experience acquired in the 70s, when a plastic moulding plant was opened.In the early 90s, TER introduced the use of 3D modelling in the design process and started a progressive integration of electronics in its products.In the last three years electronics has taken a more and more important role leading to the design of a new and innovative line of electronic products.